SWATCH

PROBLEM: Swatch has lost it’s cool and relevance since the ‘80s-90’s.

insight: People yearn to be cool.

SWATCH

PROBLEM: Swatch has lost it’s cooland relevance since the ‘80s-90’s.

insight: People yearn to be cool.

SWATCH

PROBLEM: Swatch has lost it’s cool and relevance since the ‘80s-90’s.

insight: People yearn to be cool.

SWATCH

PROBLEM: Swatch has lost it’s cool and relevance since the ‘80s-90’s.

insight: People yearn to be cool.